In today’s digital age, the term “affiliate and referral marketing” is familiar to eCommerce store owners and is among the most cost-effective ways to grow your Shopify store.
These methods leverage the power of word-of-mouth and incentivize loyal customers, influencers, and partners to promote your products. By turning them into brand advocates, you can drive more traffic and conversions with minimal upfront costs.
To help you harness this potential, we’ve compiled a list of the top 7 Shopify affiliate and referral marketing apps that can seamlessly integrate with your store, increase your reach, and skyrocket your sales. Whether you’re just starting out or looking to optimize your current strategy, these apps provide features and flexibility to suit your unique business needs.
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Why Do You Need Shopify Affiliate and Referral Marketing Apps?
Growing a Shopify store requires more than just good products—you need smart marketing strategies that scale. That’s where affiliate and referral apps come in. These tools give you the power to build a performance-driven sales force made up of customers, influencers, and content creators—all without the high costs of paid advertising.
Here’s exactly why they matter:
- Cost-effective customer acquisition: Affiliate and referral apps let you pay only when you make a sale instead of sinking your budget into unpredictable Facebook or Google ads.
- Turn customers into promoters: These apps make it easy to reward loyal customers for referring friends and family. This boosts customer retention while bringing in new, high-trust buyers.
- Automate everything – from tracking to payouts: These apps take care of everything: tracking clicks, attributing sales, managing discount codes, and even sending affiliate payments through PayPal or Stripe – saving you time and reducing manual errors.
- Scale your influencer marketing efforts: Working with influencers? Apps like Social Snowball and Conjured Referrals give influencers their dashboards, links, and branded materials, making tracking performance and building long-term partnerships easy.
- Access actionable performance insights: Get detailed analytics showing who your top affiliates are, which links convert best, and which campaigns are underperforming – so you can optimize based on real data.
Top 7 Shopify Affiliate and Referral Marketing Apps
UpPromote: Affiliate & Referral
UpPromote is the all-in-one Shopify affiliate and referral marketing app designed to help Shopify merchants drive more sales through word-of-mouth. With this app, you can easily build, manage, and scale a customizable affiliate program that turns your customers, influencers, and partners into powerful brand advocates.
More specifically, UpPromote provides multiple methods to recruit affiliates, including customizable registration forms, an auto-approving system, manual approval, and even a built-in marketplace where potential affiliates can discover your program.
It also supports multi-level marketing, post-purchase referral widgets, and seamless PayPal payouts. Whether you’re a small shop or a growing enterprise, UpPromote makes affiliate marketing results-driven and straightforward.
Key Features:
- Create and manage unlimited affiliate/referral programs.
- Affiliate portal and tracking links.
- Tier-based commissions and coupon codes.
- Automated payment options (PayPal integration).
- Detailed reports and real-time tracking.
Rating: ★ 4.9 (2,600+ reviews)
Best for: All-in-one affiliate management
ReferralCandy: Referral Program
ReferralCandy is a trusted Shopify affiliate and referral marketing app that helps eCommerce businesses grow through word-of-mouth by rewarding customers for referring friends and family. Designed for ease of use and powerful performance, ReferralCandy lets you launch a fully automated referral program in minutes, driving repeat purchases and customer loyalty.
Offer cash, discount codes, store credit, or custom gifts as rewards. The app handles the entire reward process automatically, so your customers and their friends are incentivized without extra work for you.
To make your brand identity familiar to customers, this app allows you to customize referral emails, landing pages, and pop-ups to match your brand’s look and feel, creating a consistent customer experience across the board.
Key Features:
- Easy setup with customizable emails.
- Rewards for both referrers and referees.
- Smartly integrates into your post-purchase flow.
- Integrates with Klaviyo, ReCharge, Google Analytics, Mailchimp, and more.
- Fraud prevention and performance analytics.
Rating: ★ 4.8 (1,900+ reviews)
Best for: Reward-based referral marketing
Affiliatly Affiliate Marketing
The next potential app we want to mention in this list, Affiliatly is a reliable and easy-to-use affiliate tracking app designed to help Shopify merchants set up and manage their own affiliate programs with minimal hassle. It offers multiple tracking methods, customizable commission structures, and a clean interface, making it suitable for businesses of all sizes.
Affiliatly gives you flexibility with six different tracking options, including referral links, discount codes, email address tracking, customer IDs, SKU tracking, and QR codes – perfect for working with influencers, brand ambassadors, or offline promoters.
To offer commission dynamically, this app allows your business to set up percentage or flat-rate commissions based on product, order amount, or affiliate group. You can also define custom tiers, multi-level affiliate programs, and recurring commissions for subscription products.
Key Features:
- Multiple tracking methods (links, coupons, emails).
- Supports multi-level marketing.
- Custom commission rules and affiliate tiers.
- Customize registration forms, email templates, and tracking widgets.
- Integrates with PayPal and Stripe for payouts.
- Real-time analytics.
Rating: ★ 4.7 (400+ reviews)
Best for: Stores needing advanced tracking options
GoAffPro: Affiliate Marketing
GoAffPro is a full-featured Shopify affiliate and referral marketing app built to help Shopify merchants create and manage custom affiliate programs with minimal effort. It empowers store owners to recruit affiliates, track referrals, and automate commissions without needing third-party networks or complex setups.
This app provides customizable storefronts for affiliates, automatic affiliate onboarding, and performance analytics. It supports multi-tier commissions and coupon code tracking.
GoAffPro allows you to fully white-label the affiliate dashboard, links, emails, and domain, giving you a cohesive and professional affiliate experience. Whether you’re a small brand just starting with affiliate marketing or a growing eCommerce business looking to scale your influencer program, GoAffPro is a smart and scalable solution packed with powerful features at an accessible price point.
Key Features:
- Branded affiliate portal.
- One-click affiliate registration.
- Product-specific commissions.
- Storefront and dashboard customization.
- Mobile-friendly interface for affiliates.
Rating: ★ 4.9 (2,500+ reviews)
Best for: Affiliate recruitment & portal customization
Social Snowball: Affiliate & Referral
To continue our list, we want to introduce Shopify users to Social Snowball. Social Snowball is a Shopify app that empowers eCommerce brands to transform customers, influencers, and creators into revenue-generating affiliates. Automating affiliate and referral programs streamlines the process of turning satisfied customers into brand advocates, enhancing customer acquisition and retention.
With Social Snowball, customers can automatically enroll as affiliates upon purchase. They receive a unique referral link or discount code directly on the thank-you page, enabling immediate sharing with their network.
Using this app, you can manage influencer partnerships by automating product seeding, tracking performance, and attributing sales accurately. Social Snowball integrates with platforms like TikTok Shop and Instagram for streamlined influencer campaigns.
Key Features:
- Turns every customer into an affiliate automatically.
- Fully branded affiliate dashboards.
- Custom commission structures.
- Auto-payment via PayPal.
- Integrates seamlessly with tools like Klaviyo, Zapier, and Postscript.
Rating: ★ 4.9 (200+ reviews)
Best for: Automated affiliate creation post-purchase.
BixGrow: Affiliate Marketing
BixGrow is a comprehensive affiliate and referral marketing app tailored for Shopify merchants. It enables businesses to effortlessly recruit affiliates, track performance, and manage commissions – all within a user-friendly interface. With support for multi-level marketing, customizable commission structures, and seamless integrations, BixGrow is suitable for businesses of all sizes.
With BixGrow, you can seamlessly run both traditional affiliate programs and customer referral campaigns. It allows you to reward influencers, creators, and loyal customers alike, driving more traffic and higher-converting referrals without increasing ad spend.
This app allows you to set up various commission types, including percentage-based, fixed-rate, product-specific, order-based, and recurring commissions. This flexibility will enable you to tailor incentives to different affiliate tiers and marketing strategies.
Key Features:
- Unlimited affiliates and referrals on the free plan.
- Customizable affiliate dashboard.
- Supports multi-level commission structures.
- Commission by product or collection.
- Real-Time tracking & analytics.
- Email and coupon-based tracking.
Rating: ★ 4.9 (1,100+ reviews)
Best for: Startups and budget-conscious stores.
Conjured Referrals
Last but not least, we want you to refer to the Conjured Referrals app. This app is a powerful and customizable referral marketing solution tailored for Shopify stores. It enables merchants to harness the power of word-of-mouth marketing by turning satisfied customers into brand advocates, thereby driving new customer acquisition and increasing sales.
With this app, you can optimize the referral workflow so that customers can effortlessly share referral links via email, social media, SMS, or WhatsApp. When a referred friend makes a purchase, both parties receive rewards such as discounts or gift cards.
In addition, you can tailor every aspect of the referral program to align with your brand’s aesthetics, including emails, widgets, and landing pages.
Key Features:
- Affiliate recruitment and approval workflows.
- Real-time tracking with advanced reporting.
- Automatic commission payouts.
- Multi-store support (great for brands with multiple Shopify stores).
- Integrates with popular platforms such as Klaviyo, Mailchimp, Omnisend, ActiveCampaign, Recharge, and Bold.
Rating: ★ 4.8 (600+ reviews)
Best for: Enterprise-level affiliate programs.
Shopify Affiliate & Referral Marketing Apps Comparison Table
| App Name | Free Plan | Starting Price | Key Features | Best For |
| UpPromote | ✅ | Free / $29.99+ | Unlimited affiliates, coupons, auto payouts, tier commissions | All-in-one affiliate & referral solution |
| ReferralCandy | ❌ | $59/month | Double-sided rewards, fraud prevention, email templates | Simple referral programs |
| Affiliatly | ❌ | $16/month | Multi-level tracking, coupon/email referrals, advanced commission rules | Custom affiliate logic |
| GoAffPro | ✅ | Free / $24+ | Branded portal, product-level commissions, mobile-friendly dashboard | Scalable affiliate recruitment |
| Social Snowball | ✅ | Free / $99+ | Auto-creates affiliate accounts post-purchase, instant payouts | DTC post-purchase affiliate automation |
| BixGrow | ✅ | Free / $5+ | Unlimited affiliates, link & coupon tracking, product-based commissions | Budget-friendly affiliate setup |
| Conjured Referrals | ❌ | $19/month | Customizable flows, popups, email integration, fraud detection | Personalized referral campaigns |
Maximizing Shopify Sales with Affiliate and Referral Programs
Thus, whether you want to build a full-fledged affiliate network or simply reward your loyal customers for sharing your store, these Shopify apps provide scalable solutions.
Because, as we all know, maximizing sales with affiliate and referral programs is one of the most effective strategies for growing your Shopify store organically. By leveraging the power of word-of-mouth marketing, you can tap into your customers’ networks and turn satisfied buyers into enthusiastic brand advocates. Affiliate programs incentivize bloggers, influencers, and loyal customers to promote your products in exchange for commissions, expanding your reach far beyond traditional advertising channels. Similarly, referral programs reward existing customers for bringing in new buyers, creating a cycle of trust and engagement that drives higher conversion rates.
After researching and testing various options, we’ve compiled a list above. Please take the time to walk through our article once again, you can choose the best suitable affiliate and referral marketing apps for your Shopify store. Get ready to transform your Shopify store into a thriving community, boosting sales while building lasting customer relationships.
